L’Italia investe nella promozione del Made in Italy. Il vino italiano, riconosciuto a livello mondiale come eccellenza si appresta ad entrare sul mercato cinese attraverso Alibaba, piattaforma e-commerce e colosso nel settore.
Secondo quanto riportato dal South China Morning, quotidiano di Hong Kong, il 4 settembre il Premier Matteo Renzi in visita in Cina ha incontrato il Presidente cinese Xi Jinping, il Premier Li Keqiang e il Patron dell’azienda, Jack Ma, per la sigla dell’accordo, inserendo a riguardo però delle ratifiche all’intesa, volte a promuovere e tutelare il marchio del Made in Italy all’estero dal mercato dei prodotti contraffatti.
L’Italia diventa così l’unico Paese al mondo a vedere garantita ai prodotti Dop e Igp la stessa tutela contro il falso che hanno i brand commerciali sulla piattaforma e-commerce. La crescita del vino Made in Italy a Pechino e dintorni dunque passa anche per Alibaba e i primi risultati appaiono incoraggianti perché, dal primo incontro fra il premier Matteo Renzi ed il patron dell’azienda Jack Ma ad oggi, le aziende vitivinicole italiane presenti sulla piattaforma sono già passate da 2 a 50.
Made in Italy: a toast to the agreement with Alibaba
Italy invests in the Made in Italy promotion. Italian wine, which is recognized as a worldwide excellence, is preparing to enter the Chinese market through the e-commerce platform and industry giant Alibaba.
According to the Hong Kong newspaper the South China Morning, during his visit to China on 4 September, Italian Prime Minister Matteo Renzi met with the Chinese President Xi Jinping, Premier Li Keqiang, and the company’s patron Jack Ma, to sign the agreement, while at the same time including amendments to the agreement aimed at promoting and protecting the Made in Italy marking abroad against the market of counterfeit products.
Italy thus became the only Country in the world to have protected its PDO and PGI products against counterfeiters with commercial brands on the e-commerce platform. The increased presence of Made in Italy wine in Beijing and the surrounding area can therefore also be attributed to Alibaba, and the initial results seem encouraging, as the number of Italian winemakers present on the platform have increased from 2 to 50 since Prime Minister Renzi’s meeting with the company’s patron Jack Ma.
